Creative Spotlight: Volvo XC60
To launch its XC60 crossover SUV, Volvo turned to Time Inc's audience solutions. To introduce audiences interested in smaller SUVs to its new "City Safety" feature—a world's first as standard equipment—Volvo adopted a three-tiered strategy that helped fuel the brand and drive demand:
- roadblock the home pages of select premium sites across the Time Inc. network with high-impact, rich-media/interactive ads
- connect directly with women at their preferred sites across the network
- use behavioral targeting to reach in-market buyers
The result? A marriage of impact and efficiency that put the message front and center for Volvo’s most valuable customers.
Volvo XC60 Campaign
Homepage Roadblock / CNN Money
