Targeting
Buying media today means doing more with less: making tight budgets go farther, and upping their effectiveness. So targeting has become a must, as the best way to ensure that your buy is hitting your desired audiences, where and when you want them most.
Until now, finding targeted audiences at scale usually meant going to third-party ad networks, but also meant sacrificing transparency: not knowing what environments are carrying your message raises concerns about context, and whether your brand’s image is safe.
Time Axcess takes the uncertainty out of the process. The best of both worlds, it delivers targeted audiences at scale, within a highly trusted and esteemed network of brands—maximizing your reach, effectiveness and pricing.
Our comprehensive targeting capabilities:
- Demographic
- Psychographic
- Behavioral
- Contextual
- Intent-based
- Time-of-day/Day-of-week
- Re-targeting
- Custom
And, with our connections to data providers, Time Axcess also gives you the flexibility to layer on additional targeted audience segments—whether your own target lists or third-party segments—and leverage them across the Time Inc. network.